Role Fit
Creative Direction • Brand Strategy • Education • Digital Marketing
Ideas into influence. Brands into momentum. Talent into outcomes.
I help brands and institutions transform fragmented communication into high-performing creative systems people remember and trust.
15+ years teaching, now integrating AI inside my classes to help students go further. My privilege is helping their talent blow up.
For brands hiring creative leadership: I bridge strategy, content, and execution end to end.
STRATEGY + STORY + EXECUTION
Recruiter Snapshot
Proven Impact
30K+ books, 70K+ community, 15+ years teaching
Differentiator
Brand strategy + AI education + execution
Availability
Full-time, fractional leadership, or consulting
About
Bruto pero decidido: from designer to builder of creative ecosystems.
Today I combine design, strategy, and AI-assisted learning dynamics so students and teams can reach deeper skills, faster.
15+
Years teaching design, communication, and UX/UI.
30K+
Books sold from the Lettering sin limites trilogy.
70K+
Community built around My Lettering.
1.5K+
Students trained in workshops and online programs.
Selected Work
Three systems, three contexts, one principle: clarity drives growth.
Case 01 • My Lettering
Creation and Expansion Strategy
Built a lettering ecosystem from zero: community, books, online programs, and brand collaborations across Latin America and the U.S.
- 70,000+ social followers and 45,000+ potential-client database.
- 3 published books with 30,000+ copies sold.
Case 02 • edding LatAm
Content Strategy and Audience Growth
Led social content strategy and creative execution for Colombia and Argentina, connecting brand value with creator communities and product relevance.
- 40% growth on Instagram and Facebook with optimized campaigns.
- Stronger engagement and expanded regional relevance.
Case 03 • UDES
"Aprende, Aplica, Avanza" Launch Campaign
Creative consulting for the technical-program launch campaign, translating academic value into bold, youth-relevant visual communication.
- Integrated concept for OOH and digital touchpoints.
- Visual narrative built for immediate recall and aspiration.
Vision
My Lettering: from hobby to movement.
One day our first book entered the top five best-selling titles. That moment confirmed: when passion meets disciplined execution, ideas scale.
Together with my wife, we built My Lettering into a platform helping thousands reconnect with creativity through books, workshops, and community.
Current Initiative (Under Approval)
Certeza Creativa: enrollment ecosystem design for 2026.
I am currently building a growth ecosystem for admissions that blends strategic storytelling, gamification mechanics, and AI-assisted decision support.
Project details are confidential during approval. The public scope reflects my core capabilities: acquisition architecture, conversion journeys, and educational positioning.
Request Portfolio DeckEnrollment Architecture
From awareness to application with coherent message flow.
Gamified Journeys
Progress loops that increase motivation and completion.
AI Integration
Smarter guidance, feedback, and learning personalization.
Content Orchestration
Cross-channel creative systems for sustained growth.
For Headhunters & Talent Experts
Collaboration and placement models for brands, teams, and recruiters.
Open to strategic roles and consulting mandates where creative leadership, growth thinking, and education innovation are mission-critical.
Role Fit
Creative Director / Brand Strategy Lead
Leadership
Cross-functional teams, measurable outcomes
Engagement
Available for full-time, fractional, or consulting
Model 01
Brand Sprint
Fast strategic alignment for teams needing clarity, positioning, and immediate communication upgrades.
Model 02
Campaign Architecture
End-to-end creative direction for launch campaigns across digital, social, and physical touchpoints.
Model 03
Education & Innovation Lab
AI-enhanced learning and gamification frameworks to improve engagement and conversion in education ecosystems.
Open to Collaborate
If you need a creative partner who can think and execute, let us talk.
Share your challenge, timeline, and ambition. I will reply with a clear roadmap and first move.